Are shopping malls still relevant?
We all know where this question is coming from, E commerce boom!!
Malls are not only a place to do shopping but it has also emerged as community space which eCommerce can not replace. E commerce have caught the imagination of the consumer due to attractive offers, broad range of products and convince of shopping from home.
Shopping malls can counter these points by adopting Omni Channel approach. Omnichannel is a multi channel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store. So offline retail will need online presence to attract the consumers. This type of integration will give online visibility to retail shops in malls which they are lacking right now. One such tool which helps malls to create omnichannel approach is Freedom.desi .