How to make my short film reach more people
10 WAYS TO PROMOTE YOUR SHORT FILM SUCCESSFULLY
- Create a website that best represents your short film.
- Keep a process journal about the making of the film.
- Capture email addresses
- Social Networking
- Create your own video space
- Create a HEAD SCRATCHING teaser
- Create a JAW DROPPING trailer
- Submit to film festivals
- Submit to online film sites
- Submit to TV and Cable Shows
Ten ways to successfully promote your short film. We won't go into distribution because essentially there's not a very large market for distributing short films. Though, if you meet other filmmakers through networking at these film festivals and online, initiate a distribution plan. If you pull together a Kickstarter campaign to raise funds to distribute all of your short films all on 1 DVD, not only will you reach each other's audience but you just done the unusual- distributed a short film. Good job!
Like most things, thinking outside of the box gets results. The unusual and unheard of gets noticed. Stand outside the nightly news and hold up a sign with your movie website address so that when they cut to the closing shot of people outside the studio window you were just seen by thousands upon thousands of television viewers. In terms of my Frog movie, maybe I would dress up as a frog and do it. Perhaps even take a stroll around town. It will make heads turn and you will get noticed, therefore your film will get noticed.
At the end of the day, after you have done all of these things, you will find that the audience you have been exposed to is greater than you could ever have imagined. You have a body of work and a newfound fan base. How much easier will it be for you to market your next short film? And one day, your feature film.