How to think beauty trends might change over the next 10-20 years
I think, or more I hope, that we are on the way towards valuing more natural beauty. I read an article the other day which examined the drastic decline in nose jobs in the United States. In the 90s and early 2000s, it seemed like there were references to nose jobs everywhere; Rachel having one was a major plot point in Friends, teen movies always showed the "dumb rich girl" character having one, etc.
You see this a lot with the "fit" movement right now too. It used to be that being skinny was the peak physical state for women - now it seems to have been replaced with being "fit". We're also seeing a big "body acceptance" movement, where it is no longer as important to have the "perfect" body.
We are also seeing more science behind how to take care of your body and your skin. Hopefully this translates into more people doing that and feeling less like they need tons of makeup or surgery.
That being said, it also seems that makeup artistry reaches new heights every day. I don't see anything wrong with this either - I find the work makeup artists do to be fascinating.
The future of beauty may be defined by this dichotomy: the growth and diversification of intense makeup routines versus the push towards the "natural" look. Personally I push towards the "natural" look because I'm lazy and cant be bothered to spend an hour in the morning putting on makeup.
Science! Legit science is making huge leaps in the beauty industry. From new microneedling to freezing fat to tone. Science will continue to bring new and innovative new techniques to the beauty sector.
From lasers to electrodes. It will continue to grow massively. Especially with celebs such as Kylie Jenner bringing huge audiences to this sector of the market.
With a huge influx of males wearing makeup I feel we need a males makeup brand now. Men's skin works differently due to testerone so perhaps that is also a next step.
Overall it's not slowing down and never will. Ancient races used to try all sorts to gain ‘beauty' we are no different.
If you want to learn more about where beauty is headed I cover it alot on blog.