What is the biggest pain point you experience while doing content marketing?
What hurts me the most is when people, fellow marketers, run after attention without giving out more or at least equal importance to gaining trust of your prospect. Mostly it is the outcome of delivering results early or as quickly as possible, because the clients want it!
Most of the marketers do understand this, but still there so many examples where you will find this. TBH, even I had to do this for some brands because everyone else was doing it and my boss wanted it.
The biggest pain point is that businesses or marketers are not ready to be patient and nurture their prospects, especially in the B2C environment.