Which company is worse in its practices? Apple, Google, or Microsoft?
Google for sure. It's business model is mainly to collect information about the people who use it's products and services and then monetize it to advertisers. Why is Google search free? Why is Google Maps free? Why is Android free? You're not Google's customer. You're their product. They sell you to others.
With Microsoft, their customers are sometimes consumers, but sometimes corporate IT departments.
With Apple, you are the customer. You pay them. They give you shiny things. Pretty simple and straightforward. That's why they stick up for your privacy more than other tech companies. They have no revenue streams based on selling you out. They make money by keeping you happy, not someone else.
All of them have some bad practices but for the most part all three are great companies. Can you imagine what the world would be like today without some of the great products these companies have produced?
Google may use your personal info to sell to advertisers but do you remember driving without Google maps?
Apple might charge a super premium for their products but you literally now have a fricking super computer in your pocket!
Microsoft may have some questionable business tactics and unfair competition (not really the case anymore) but how many businesses rely on Microsoft Office or on the PC?
These questions make me think of what Louis CK said on how everything is amazing and no one is happy
There are really really smart people who work at these companies that are trying to make the world a better place.
I would say Apple is the worst because of their premium prices. Apple makes more money than Google and Microsoft on cell phones because they charge so much more for their handsets than what it takes to produce them. I genuinely think iPhones are a status item and the premium price is what makes you think it's premium. Apple's main strength is their software, but their software only costs money in workers, and not supplies.
This is how Apple is getting more money with a product that costs less, and it's only working because people still buy it for status.