How to market my gym

Advertising and marketing your gym is an ongoing process. Putting an advertisement occasionally here and there will not be enough for your business to endure. You constantly need to be proactively thinking of the next promotional concept, motto, or project. There

What are the best growth hacks for a youtube channel?

One of the best ways to identify growth hacks is to see how some of the top YouTubers grew their channels. Lot of the strategies can be used by all. In my research, I found these growth hacks:1. Make audience stakeholders in your content strategy.

What are the best ways to promote a new mobile app with no budget?

Check this out:The Poor Man's Guide To Increase Mobile App DownloadsThe StoryWhen I launched my first app on the app stores a few years back, I thought the app was so awesome that it would get a lot of downloads.Then I waited, and waited....What happened was, there were just a few downloads everyday.Then I realized that

What are the biggest misconceptions about marketing strategies?

Their not that hard to develop, they can happen faster than you think, it only needs to involve the people in marketing to create, data isn't needed until execution of the strategy, and that marketing strategies are set in stone with finite goals. These are just a few of the misconceptions I see

What are the top 10 tips for gym marketing to increase more members?

Small gyms can beat our big box gyms in 3 ways:Unique Front End OffersSolution Based SalesLead AcquisitionIf you want the full training on how we add 20–30 gym members in 30 days you can go here.Let me explain each of those 3 steps one by one:1).

Do all those idiotic infomercials that offer many things for only $19.99 make back their money by using overseas-sourced production and by selling marketing information?

Most goods directly sold on TV for $19.99 are indeed produced elsewhere (but that's true of heck of a lot of products so shouldn't really be a knock on "infomercial products" specifically) for cost saving reasons.  There is very little "market information"

How can a small business leverage social media?

Here's the key statement: In 2017, if you are a business or organization of any kind that wants to be heard in the world, refocusing on the content you put out on Facebook, Twitter, Instagram, Snapchat, YouTube, Linkedin, Medium, and whatever else has the market's attention at the time, is a huge

How to conduct a market research by my own from talking to people

Market Research comes in 3 formats:Primary - First hand experiences - You test the product or service and give your feedback. This helps when you need to write a report in how to use the product and its pros and cons. However, it may not be for the masses.Secondary - Conducting surveys, interviews

How to sell my products

Determine Product/Market FitBusiness is pretty simple.We get paid to move people from a

How did thrive market grow?

Entrepreneur & Business Owners are you determined to become a significant player in your niche?Discover and Learn, how to overcome your competition and accelerate your profits.Online Business Education & LearningGlobal Experts will reveal how to:- Successfully Launch Your Product or Service using social media advertising at no

How to find my market segment

Only you can really answer that question because only you know your market and industry from your perspective.It may be that you want to target the same segment that other professionals in your area are targeting- there's nothing wrong with that, you just have

How to market a fitness center

Hello,Marketing your fitness center is a recurring process. Positioning an ad occasionally here and there will certainly not suffice for your company to endure.1. Sponsor charities.American Flag on a post forgoing in the windJust select a philanthropic occasion or charity organization as well as do short-term and also long-term promos.

How to market an app to personal trainers

Content, content, content.  It needs to be relevant.  Make friends with reputable trainers and get their advice on the beta version.  As long as it is worth it and something they would actually use for their type of training then it should spread.  Consider an extremely personally involved social media campaign.  One on one marketing.  Have

How to market my gym

Advertising and marketing your gym is an ongoing process. Putting an advertisement occasionally here and there will not be enough for your business to endure. You constantly need to be proactively thinking of the next promotional concept, motto, or project. There are a handful of ways that are expense

How to start a career in Digital Marketing

I am associated with a few clients who regularly seek my assistance in promoting their brand or gaining more viewership for a particular event.Now, first off you need to understand two things.What is the aim of your digital marketing campaign?Does the budget allotted

How to devise a good questionnaire when doing market research

Market research is essential for any product, and so there are a lot of things that should be kept in mind when you start creating your questionnaire. Since the success of your research is dependent on your questionnaire capturing valuable customer insight and information, keep

How is a home workout DVD program developed?

All of the workout programs on DVD, like Insanity, have a full body, high-intensity training program.  You really do get the results you want because you're actually sweating, and most important BURNING CALORIES.  The real secret is the marketing.  Anyone could go to the gym and sweat their ass off, but

How much does an instagram model make?

This question purely depends on the account and model. For example, Justin Bieber obviously gets paid much more than any average person on Instagram. He gets paid more due to the fact that he has an extremely loyal fanbase and his personal brand emcompasses the globe.So, the main factor into

How should I market my CrossFit gym?

Hey Cody,Becoming a great CrossFit gym is all about differentiating yourself from the rest of the pack. With the recent explosion in CrossFit growth, you are likely not the only game in town. Fortunately for you, not everyone has the same wants and needs.Community:First and foremost you need to build a strong community. People will come

I need to get clients for my market research business. I am a new business owner. How do I get client for my market research company?

Lol - pardon me, but you must find it at least slightly ironic that you're asking for assistance with market research to start your market research company.In all seriousness, any sort of consulting business can be as ambiguous as the business owners and clients allow it to be.For example, you could decide

Is radio still a good advertising platform?

When the object is to influence large groups of people, radio continues to be the best means to do it. Here's why:The best tool ever discovered to influence people is the spoken word. Man has communicated vocally far, far longer than with writing. The spoken word contains much more information than the written word.Try this: turn on your tv

Is video marketing the best way to promote a certain product or service?

Yes, video marketing is a good way to promote a certain product or service.Many customers spend their time watching videosSmart businesses use video marketing as a tactic to improve consumer engagement by including videos in emails that increases click-through-rates and increases conversions when the video is added to a landing

Is Wealthy Affiliate the best affiliate marketing training?

Wealthy affiliate is just one place to start and YES you can start there but I personally do not recommend to start there. Let me explain.When I first started affiliate marketing, I found wealthy affiliate, which was the first ever program I joined. This was a few years back in the early 2010's but I did

What are good ways to promote a website?

It is very important for a business to make the noise after the launch.Starting with On-page SEO of the website and stretching to Off-page SEO, a newly launched website demands your full attention.Must start by creating

What are some common mistakes network marketers make?

There are several common mistakes, especially people new to Network Marketing and earning money online, that can be avoided with proper research.Being Scammed out of your time and money, (NOT Necessarily your fault, a learning experience) There are thousands of

What are some good ideas to promote product inside gyms?

Make maximum use of facebook, instagram to put some cool pictures of instruments and peoples doing fitness activities to increase membership.Daily update activities of your club at instagram.Also you can go live during training session to make people view real experience and people using products at your club. :)There are

What are some good tips for someone wishing to get into affiliate marketing?

If you maintain a healthy mental attitude, affiliate marketing can be easy if you have a plan. Get free traffic first and then worry about paid methods.It is really possible to make money with affiliate marketing in 2019.Affiliate Marketing is the continual collection of assets that generate cash flow. We create the asset to

What are the best forms of digital marketing for B2B marketers?

It should be clear for marketers that the use of B2B internet marketing by itself does not mean maximizing profits, and landing pages will not magically start your business beyond the reach of competitors because they look great.To attract visitors to the

What are the best marketing blogs?

Looking for a list of the best marketing blogs to read in 2019? Then look no further.If you want to level up your marketing game, your best bet is to read the blogs the pros are learning from.So, instead of

What are the best ways to find market research reports?

The best way to get market research reports is by gathering real-time data using Market Research App so that you can keep a daily track on information that helps you in reducing the time taken for any decision or further steps.As you might have come across this saying "Look before you leap", it

What are the best ways to promote your brands?

Paid Search AdvertisingSearch ads appear at the top of Google search results when people look for products and services you offer. And, customer only pay when people click to visit customer's site or call the business.Paid Search CampaignsCreate Search Ads:Building your first search ad campaign can take just a few minutes. Start

What are the common mistake internet marketers make?

Good question! Here are a few that I try to stick by:Track your results - the devil really is in the details.Marketing can be both an exciting and frustrating past-time. We all love those meetings where we get the board marker out and brainstorm over hot mugs of

What are the common seo mistakes that content marketers make?

Content Marketers often overlook some types of content that Google doesn't like.Some of the types of such content are -Thin Content - large number of pages with only a sentence or two on them, and they make up a large percentage of your overall siteCurated Content - Sites that simply curate content from third parties and add

What are the latest B2B digital marketing strategies and trends?

Disclaimer: I work for Paperflite, a sales enablement and content management company. We're a small startup, but we compensate for it by being big on customer success. The views I express here are not necessarily those of my company.The B2B sector is currently

What are the latest trends in the B2B software market?

No company discussion on email marketing software is complete before the topic of enterprise marketing software suites versus best-of-breed software solutions is brought up.Whether you're switching platforms or jumping into marketing automation for the first time, the questions always come up...Which route is the best for our business?

What are the most common mistakes almost every marketer make?

First, a disclaimer: I wouldn't want you to think that I made all of these mistakes :-J. Just some things I have observed over the years.Making the mistake that the marketer's personal preferences are an accurate and representative sample of the general market.Assuming that what worked in the past is still working , and will continue

What are the most common mistakes in marketing?

The biggest mistake in Marketing is lack of core understanding. That actualizes in a few ways:Putting different people in charge of different platforms - with no understanding of the goals of using that platform, and how that goal relates to the

What are the signs of product/market fit?

Well, when you want to know if you have product market fit or not, you need to pay attention on the number of downloads of the app, your users are the ones who count the most, you need to have a constantly growing number of users. When they are satisfied with the product's

What are the top 10 tips for gym marketing to increase more members?

Small gyms can beat our big box gyms in 3 ways:Unique Front End OffersSolution Based SalesLead AcquisitionIf you want the full training on how we add 20–30 gym members in 30 days you can go here.Let me explain each of those 3 steps one by one:1). A

What are the top 5 B2B growth hacks to increase the top-of-funnel marketing?

Here are some of most effective B2B growth hacks.1.Focus on sales explorationStart with your network. Tap into the network of the people you know. Your acquaintances, friends, friends of your friends, co-workers, alumni, past employees. Remember to ask for introductions before banging

What are the top B2B marketing trends for 2012?

We see the following key trends and themes emerging for B2B marketing in 2012:1. Maximize the Revenue Performance Management (RPM) InvestmentSee: http://www.kwanzoo.com/blog/b2b-...2. Campaign and Funnel AutomationSee: http://www.kwanzoo.com/blog/b2b-...3. Go Social, Go Cloud without ITSee: www.kwanzoo.com/blog/b2b-marketing-2012-trends-part-3-go-social-go-cloud-without-it.shtml4.

What are the top selling products on Amazon for the year 2019?

https://bit.ly/2H9BSryThere are so many options and possibilities so it's up to you what you will sell online.You can sell almost everything; these could be tangible products, home-made items, e-books, subscription boxes, services, or SaaS solutions. The internet is such a diverse place so,

What business challenges keep agencies from scaling?

Agencies fail to grow because of two things:They don't have systems and processes in place to attract the right type of clients. If you know who your ideal client is, then it is easy to go after them and win them as a new account. Agencies tend to make the mistake of bringing on the wrong

What does it generally mean when a company is called a marketing consultancy firm (is it just a MLM)?

Possibly. Why do I say that? Because the terminology used in today's business environment could have several meanings. For example, the term Maintenance Engineer could either mean someone who designs maintenance products. Or it could mean it's just another way of saying a person who cleans the toilets.Marketing is a broad subject. The term

What is the best SMS marketing company to set up an SMS marketing campaign with?

7 Reasons Why SMEs and Global Enterprises Love Textlocal1. Unmatched Delivery with Inbuilt RedundancyOur direct partnership with multiple telecom operators and smart SMS gateway technology ensure best-in-class delivery rates, ultra-low latencies and 24x7 support for your texts. Our customers vouch by the ROI Textlocal generates for them!2. Authentic Real-Time ReportsTextlocal's authentic real-time reports

What is the best way to approach businesses for market research purposes?

Ask everyone you know if they know any bar/club owners.Ask the people who say yes to facilitate an introduction.Have a 1:1 conversation with bar/club owner and talk to them about your service. Ask them if they would be interested in trying it.Don't worry about what you're giving them in return – focus on the value you're giving them with

What is the best way to promote your small business online?

A few years ago I decided to start my own bookkeeping firm...And in the beginning stages, I figured I'd just get my name out there with the

What is the best way to promote YouTube videos?

This is easier said than done. Typically a channel almost never goes viral, but a video can go viral.There are 2 ways a video can go viral:You anticipate an event or a spike in searches and upload a video ahead of time. For example, I created a Manny Pacquiao parody video right before

What is the biggest fitness trend for 2019?

Hi Ralph:Trend?Respectfully, many years ago, I disconnected myself from the

What is the latest most important trend in digital marketing?

In 2016, we witnessed an upsurge of companies recognizing the importance of digital marketing - even organizations that once viewed digital marketing to be a ‘fad' took huge strides forward in an attempt to keep pace with the changing trends. For example: 32 percent of B2B marketers classified their digital marketing ability as sophisticated and

What is the latest tech trend to transform B2B marketing?

B2B SEO and organic rankings in Google are still one of the best ways to increase traffic and market your site or business online.SEO is all about the content you create and how you promote it.No matter what niche market you are in, it's extremely important

What is the latest trend in marketing?

Hey there,We've just gone live with a post - Social media trends 2019. 23 experts sharing their predictions for all that's going to rock social next year.Experts include the awesome Chris Penn - Trust Insights. He discusses the importance of data accuracy and data transparency. With GDPR and data privacy at the forefront of businesses' minds,

What is the next big innovation in advertising technology?

It could be blockchain. Why? I'll post some excerpts from the article but in order to understand the value of blockchain in business and marketing, you should understand how this technology works. Therefore, please read my step-by-step explanation of how blockchain works first.Challenges that await digital marketing and advertisementTechnological development

What is your favourite B2B marketing tip?

I see lots of people have specified B2B marketing strategies whereas I believe the question is specifically asking for a single marketing tip. I'll link to successful B2B marketing strategies at the bottom of this answer, but first, I'd like to answer

What will the long term effects of social media be?

To get an answer to this question, i would like you to ask and answer yourself this questions;How does social media survive so long?Why do they provide you networking with people services for free?How much storage do they have?Who pays for storage

What's your best content marketing tip?

Spend The Same Amount Of Time Promoting Your Content As You Did Creating It (Maybe More)We've all heard the saying:"Content is King."When I'm feeling lazy in a presentation, those three words sometimes even slip out of my own mouth. Why?Because it's become so

Why is radio advertisement a great idea?

The medium of radio is quite good because the spoken word has more power to persuade than any other medium. This goes for television also, as the audio portion contains something like 85% of the message.Here are the caveats:1 Writing for radio requires skill, knowledge, an understanding of

Why is social media marketing important? I know that social media marketing gets a lot of traffic, but it is just temporary. After the post is overwhelmed by other posts, traffic flow stops.

Social media has become one of the most important aspects of digital marketing providing incredible benefits to reach out to the audience. No matter whether you own a small business or a have a large enterprise, it is just incorporate the social media strategy to get the

Can I turn 1000 into 1million?

You can turn $1000 to $1m in Two ways:Easy Long Way: invest in ETFs and REITs funds that gives you 10% to %20 annual returns. Year after year your investment is growing in value.But keep in mind you need to forget about it, and the more you invest the more value you will get

How big is the deep learning market?

Deep learning is also known as deep machine learning; it is a study of machine learning algorithms and artificial neural networks where more than one layer is hidden. These cascading layers are of nonlinear processing units which are utilized for

How to start an advertising company

Starting an advertising agency can be done with a modest investment and may be run out of a home office. Ad agencies make money in a number of ways, and you must fist decide what type of agency you wish to operate. Traditional advertising agencies create slogans and advertising copy to be used in

How to find and get guest blogging opportunities on popular blog sites

Guest Blogging or Guest Posting in most cases performs with the main intention - to get backlinks to your blog / website..Backlinks are #1 signal for Google to rank a page on it's SERP.Especially, it concerns getting HIGH-QUALITY BACKLINKS with a 30+DA.In most of

How hard is it to make money in sales? How can I make more money and get more customers in commissioned sales?

Sales can either be insanely hard or insanely easy. One thing I've noticed is that context matters. It helps to be selling in a place where buyers are actively searching for your product or service. That makes sales way easier.For example, if you're selling furniture at a furniture/home decor store, it'll be much easier to pull of

What about the role and the future of advertising agencies?

The role and future of ad agencies are exactly the same as they've always been: to deliver more sales to clients through commercial persuasion.The majority of agencies are tiny, with almost no bureaucratic overhead. The biggest agencies are optimized for a technologically stagnant media environment in which the major corporate players are mostly fixed.

What are some examples of great marketing?

Let me tell you a not-so-short story about the chocolate giants Mars and Hershey's; which is probably one of the best examples of how dynamic marketing is. (and hence a great marketing example)The Hershey's and Mars storyThe two most successful chocolate brands in the USA are Hershey's and Mars. They currently own the largest market shares in America.

What are some of the marketing strategies used by Victoria's Secret?

The goal of the marketing strategy for Victoria's Secret (later, VS) is to support VS brand positioning in a consistent manner and further build the brand in a way that is relevant to consumers. The VS brand has two main

What are the best Facebook marketing tips?

You probably already know that Facebook advertising is a great way to target your ideal consumer on one of the largest social media platforms in the world. If you're currently running Facebook advertising, what are some things you can do to improve

What are the biggest marketing challenges for universities?

The biggest challenge is going to be selling the idea that 4-year degrees are worth the ~$100,000 and debt burden they can cause. You cannot really sell the unsellable, so the industry will fail to meet this challenge, just as the newspaper industry failed to meet the challenge of selling

What are the biggest marketing challenges solopreneurs face?

If by solopreneurs you mean being alone or going solo, let me tell you, if you are more or less the only person working on your idea, everything is a challenge. You have to do all the jobs by yourself and that's not pretty. I have been

What are the biggest misconceptions about marketing strategies?

Their not that hard to develop, they can happen faster than you think, it only needs to involve the people in marketing to create, data isn't needed until execution of the strategy, and that marketing strategies are set in stone with finite goals. These are just a few of the misconceptions I see daily. The biggest challenge to any

What are the market trends of the magnesium citrate market?

Global Magnesium Citrate market size will increase to Million US$ by 2025, from Million US$ in 2018, at a CAGR of during the forecast period. In this study, 2018 has been considered as the base year and 2019 to 2025 as the forecast period to estimate the market size for Magnesium

What are the secrets of success in MLM?

It's not only about the MoneyWhat is the best part of network marketing business ❓MoneyMy answer is NoIt is actually its system of education. Yes, you heard it right, its education system. I recommend you to invest little time to look beyond the compensation and products and really

What are the types of marketing strategies?

In my mind there are two types of marketing strategies.-Lead Generation-Sales GenerationYou can approach these strategies with your favorite method of choice. That can include-but isn't limited to:*Social*Ads*Advertorials*Native Advertising*Content Marketing*Lead Magnet/White Paper Marketing*EtcThe Strategy is not what's important. What is important is the

What are your marketing biggest challenges?

Biggest marketing challenge, rather frustration, is convincing clients that the problem isn't with marketing... it's with their product.Look, it's simple. You can do all the marketing you want, throw money, like it's cash tomatino, into social media ads and google ads and all sorts of ads,

What can be done, if anything, if someone falls for high pressure sales tactics over the phone for an expensive program where there money is taken via credit card? The sales person says there are no refunds on the purchase. Buyer's remorse sets in.

There may be a cancellation clause in your nation or province's legislation.The easiest way to check this would be to telephone the office of your provincial or federal member of Parliament and ask. You don't need the member, the office staff should be able to confirm this.Then phone the 1–800 number on your credit card and ask for a

What is a market strategy?

A market strategy is a map to approaching your market, including the objectives, key target markets and personas, initial goals, and methods of marketing to define and improve the LCV - lifetime customer value.Yet it's more than that, because now the buying cycles of B2B and B2C are proven to be longer, so overfocusing marketing

What is digital marketing? What are the basics of Digital Marketing? What is digital marketing strategy? Who needs digital marketing services?

What's Digital marketing? It's the art and science of growing a profitable audience online.Typically, there are two goals in digital marketing basics:Attract relevant visitors to a websiteGet that visitor to take action. This usually means that they become a lead for a service or buy a product. Other actions that

What is the best way to get corporate sponsors for your event?

I wrote this answer for What's the right way to contact/meet and pitch a sponsor to involve in music events? but I think the information may apply here as well. Have a look.From my experience sponsors are interested in events that are either

What is the Biggest Challenge for today's marketing?

Creating ads and experiences for individual users rather than some large segment.  I hear so many companies say 'We need to target Millennials' or 'Our target market is mothers between 25-35' and that's just an archaic way of thinking.  I'm a Millennial but that doesn't mean I have the same Interests and Expectations as the

What is the biggest concern for advertising agencies?

PEOPLE/TALENT/WORKERS/STAFF/EMPLOYEES Whatever you want to call them, PEOPLE are what make or break agencies. People are the main concern of agencies; they were 20 years ago, they still are now and will be for the foreseeable future. Agencies don't manufacture

What is the biggest pain point you experience while doing content marketing?

What hurts me the most is when people, fellow marketers, run after attention without giving out more or at least equal importance to gaining trust of your prospect. Mostly it is the outcome of delivering results early or as quickly as possible, because the clients want it!Most of

What is the future of advertising?

They say that marketing is effective when it helps marketers to achieve the famous three R's meaning coming up with the right message to the right person at the right time. In theory, it all sounds logical and true, but the challenge is achieve these

What is the secret of Facebook advertising?

This is not a secret, the amount of data Facebook had on us is immense, we are live leads for brands, and business, and those leads are freaking valuable for business and they are willing to pay for it.Social media platforms have significantly changed the dynamics of how brands and customers

What is your biggest challenge as a marketing director?

Seeing it from a noob's viewpoint, it's pretty basic. I think marketing directors should always be cautious about how they deal with their campaigns and such. Going viral isn't really the point of marketing, but it's how you reach out to

What is your biggest challenge in content marketing?

I feel there is one question, and its the hardest question of all, that every content marketer has to answer. The challenge is knowing where to start.Working in the digital marketing space has never been more exciting, more dangerous, or confusing than it is today. Frankly, comparisons to

What is your biggest marketing challenge as an affiliate?

Probably one of the biggest challenges every affiliate marketer faces is tracking their ad campaigns performance. A good marketer is not the one who can set up an appealing ad offer (still, this is important as well), but who can analyze the ad

What is your single biggest marketing challenge right now?

I think one of the biggest challenges is reaching the right prospect at the right time with the right message. Using Inbound Marketing, we can accomplish some of this, but we leave out folks who aren't currently searching for answers to identifiable issues. Large brands can saturate their market with awareness to provoke prospects to respond, but

What product/service frustrates you the most?

SlackI've never loved and hated a product so much in my entire life. I see the need for it with the nuisance that is email and I can't fathom how many internal emails it has eliminated from our company.At the same time, I cannot think of a more annoying

What should everyone know about marketing?

1. Marketing is not mere selling. Marketing is a series of activities that connects a product with its customers. The activities include:Identifying who the customer is and the various segments of the customersIdentifying the needs of the customer to help build the

What's the most important quality for a person to have in order to be great at sales?

The best skill, believe it or not, is being friendly and helpful.Sure, you may know all the psychological tricks to get someone to buy: giving discounts, high-pressure sales, or promoting a luxury item that fits the demographics. But that doesn't matter if you're not friendly, helpful,

What's your biggest consumer complaint?

Gotcha capitalism - when companies abuse your trust and nickel and dime you because they can get away with it.  Like when you stay at a hotel and they bill you for some extra you didn't ask for -- like a newspaper or use

What's your biggest content marketing challenge?

There are two major challenges that keep companies from creating top-notch content marketing that actually does what it's supposed to: grow awareness, educate and ultimately, nurture intent to buy. 1. QualityContent marketing as a business term has long since jumped the shark.

Can anyone really accurately predict the market?

Nicholas,Of course they are our people investment companies bad have watched the market trends for 80 years passing down there experience in there firms 80 years passing down their experience i to others as a private investor it took a lot of pain and losing money since 1979 to gain some foresight and be able to look

What are the best sources in online marketing to earn money online and in genuine way?

Hello everyone today i will explain you about a very easy way to earn money I have tried my best to know some ways and finally I found some of the best ways to earn. If you are a student then I hope

What is the average cost of advertising?

I don't know if if is easy to give one average cost of advertising. The cost may vary based on the topic, the advertising platform used, the cost of the product being advertised. So, one person may be able to get leads at less than $0.50/lead while another may pay more.If you are trying to advertise a

Why do people get scammed even after knowing the product or thing is not real or fake is it due to marketing techniques that make the consumer believe?

Yes. One of the reasons is marketing.The high trends in marketing like retarget marketing which hits, pushes and follows you with series of advertisements immediately after you search for a product or about something on search engines.Influencer Marketing is the second reason. Because, sometimes